LA Pride

RISE WTIH PRIDE //

LA Pride’s 2026 theme, "Rise with Pride," is both a celebration and a call forward. It reflects the resilience of a community that continues to rise through change, through challenge, and through collective growth. As LA Pride enters its 56th year, the organization continues evolving from a single June celebration into a year-round institution rooted in service, access, and advocacy.

With over 90,000 visitors and 130 parade contingents, LA came together to ‘Rise with Pride’.

ENTRANCE //

The theme, “Rise with Pride”, comes to life through a series of towering pillars that progressively lead guests toward the festival entrance, creating the feeling of rising together as they move down the boulevard. Wrapped in vibrant gradients and bold typography, the vertical structures transform the arrival into an immersive experience.

Stage //

The main stage reinforces the theme through bold, immersive branding that transforms the performance space into a striking visual centerpiece. Vibrant gradient graphics radiate across the stage fascia, side towers, and LED backdrop, creating a cohesive identity that draws focus to the performers while amplifying the energy of the festival.

VIP LOUNGE //

The VIP Lounge creates a premium hospitality experience through thoughtfully designed guest touchpoints. A sponsor logo garden creates a polished backdrop that gives partners high visibility while seamlessly integrating recognition into the lounge environment. Custom bar menus carry the vibrant gradient system and bold typography throughout the space. Every detail reinforces the festival identity while delivering an elevated, sponsor-forward experience.

WAYFINDING //

Bright and colorful environmental branding with intuitive navigation to help guests confidently explore the festival. The concert lineup keeps attendees informed of performances throughout the day, while large illustrated festival map offers an engaging, easy-to-understand overview of the grounds. Together with branded booth banners, these elements create a welcoming, highly functional touchpoint that enhances the guest experience.

MERCHANDISE //

The merchandise collection extends the Rise with Pride theme through bold graphics and expressive typography. Clean front designs pair empowering statements with subtle LA Pride branding, while oversized back graphics create memorable statement pieces that celebrate inclusivity, visibility, and community. The collection balances contemporary streetwear aesthetics with the festival's visual identity, making the merchandise feel both collectible and relevant long after the event.

Parade //

The expansive street vinyl embodies the "Rise with Pride" theme through a dynamic, ascending color gradient. This broad, color-blocked design effectively transforms the pavement into a vivid, theatrical stage, perfectly framing the performers as they conclude the parade in a powerful display of unity. Bold, stark white typography is strategically placed across the vibrant rainbow lanes, ensuring that the central theme and the inclusive "ALL ARE WELCOME" messaging remain highly legible for both the marching crowds and aerial viewers.

TRANsportation //

The bus and Serve robot wraps incorporate bold white typography and ascending waves of vibrant color to visually evoke an uplifting, forward momentum. The full body vinyl wraps seamlessly integrate the "Rise with Pride" theme and remain highly visible while navigating through dense parade crowds.